Increasing Search
Engine Visibility
Probably the question I most get asked is "WHY
CAN'T I FIND MY SITE ON GOOGLE" or "HOW CAN I
GET MORE TRAFFIC". This is probably the hardest
area to understand when constructing a site,
here are a few basics and useful links.
Google Yahoo Bing
and other search engines
Do not expect your site to appear on the search
engines instantly,
they are good but but not that good. The web is
very very big with thousands of new sites being
created every day. It might take up to a couple of
months until the search bots discover and crawl
your site. Setting meta tags for description helps
as does a descriptive title. Also you can try adding
your site manually
Google Add URL
b>
Yahoo Submit Info
b>
Bing Submit Site
a>
Meta Tags
Google Yahoo and Bing all CLAIM that "THEY DO
NOT USE THE KEYWORDS META TAG" but anything
that could help should be used so add it anyway.
Far more important are the TITLE and
DESCRIPTION of a page. They should be concise
and relevant to the content of the page. You can
set title, keywords and description for any html
page from the page options in the building tool
(xtgem sites only). Search engines should
(no guarantees) use the description and title
when they finally list your site.
Search Engine
Pages About Meta Tags
Google
Yahoo
b>
Bing
There are a whole load more meta tags you can
add to your pages. "NONE OF THESE TAGS WILL
IMPROVE PAGE RANK", although some serve other
special purposes. Sometimes you will NOT want
search engines to list a page. For this use a
special meta tag (there is no guarantee)
Toplists And
Directories
Join every good and genuine one that you can
find.
Join
Mobpartner and see their auto submit
tool and Banners Exchange tool.
Check out
igloo.mobi
b>
Facebook, Twitter,
Guestbooks And Forums
Post your url on as many as you can but don't be
surprised or upset if the moderators delete your
posts. Promote your site on as many social
networks as you can find. Create facebook and
twitter pages and add their buttons and widgets
to your site.
Content
It is very important to understand that content is
a priority in any site. If you put in enough hard
work to provide your users with quality original
content, your site will eventually attract
attention and become popular. Try to keep your
page code valid and free from errors. Search
engine bots do not like errors or invalid code, you
can use online services to check your html.
W3C
validator servicesOnlinewebcheck.com
div>
Images And Image
Search
The images on your site are another tool in
improving your visibility. Give them proper names
and alt texts that actually mean something, for
example "little_fluffy_bunny.jpg" means a lot
more to a search engine than "lfb001.jpg"
A Simple Google
Search Box
This is the same code as
produced by the site search widget with the
addition of a check box for search within a
domain
For non xtgem sites, replace '<xt:url
type="domain" />' with your site
name.
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